Comparison
Recruitment software that is not gated behind the top tier
Bullhorn is the default in US staffing for good reasons. This page sets out where the packaging differs, and where staying put is the better decision.
Bullhorn is the incumbent in US staffing. Its published entry packages, at $99 and $165 per user per month, are applicant tracking; the CRM sits in the Pro tier at custom pricing, and AI search and match is a paid add-on. Surhires publishes one ladder with the CRM in every plan and AI matching included from $49 per user per month.
By Surhires Editorial · Published · Reviewed
The comparison is about packaging, not about capability
Bullhorn has been built for more than twenty years and covers a surface no new product covers. Vendor management systems, pay and bill, back office, onboarding, a partner marketplace and an integration estate that most large staffing groups have already wired into their finance stack. Nothing on this page argues that a two-year-old product matches that.
What a buyer is usually deciding is narrower. They want the candidate database, the pipeline, the outbound and the client submittal workflow, and they want to know what those cost and how long they take to stand up. On that narrower question the packaging matters more than the feature list, because the packaging determines what you actually get for the number on the quote.
The published Bullhorn tiers at $99 and $165 per user per month are applicant tracking packages. The CRM sits in the Pro tier at custom pricing, reported at roughly $199 to $315 per user per month. AI search and match is a paid add-on rather than part of the base. Surhires puts the CRM in every plan and AI matching in the $49 plan.
What the entry tier includes changes the real price
Comparing entry prices across recruitment software is misleading unless you compare what the entry price buys. A staffing desk that buys an applicant tracking package and then discovers that client relationship records, activity history against accounts and the outbound layer sit a tier up has not bought a CRM; it has bought a requisition tracker and a second conversation with a sales team.
Surhires's Starter plan at $39 per user per month carries the candidate pipeline, job posting to LinkedIn and Indeed, one job board connector, candidate search and tagging, WhatsApp basics and the mobile app, capped at five hundred candidates. Professional at $49 adds AI matching with one hundred credits per user per month, resume parsing and bulk import, AutoShortlist, duplicate detection, the full WhatsApp Business API and placement invoicing.
These prices are provisional pending buyer validation, and we say so on the pricing page rather than in a footnote. Enterprise at $99 per user per month also carries a $2,000 per month platform fee, which is stated up front because finding it late is worse than reading it early.
- Three-seat minimum, not five
- Fourteen-day trial, no credit card, and no free-forever tier
- Annual billing at $32, $41 and $82 per user per month, monthly billing also available
- AI matching included from the $49 plan rather than sold as an add-on
Implementation is the line item buyers underestimate
Bullhorn implementation is quoted separately from licences and the reported range is wide, because the work is genuinely variable. A single-office perm agency and a multi-entity group running pay and bill through the same instance are not the same project, and a fixed number would be a fiction.
Surhires is self-serve to first value. You sign up, import a CSV, and the vertical template for your desk type configures stages, fields and dashboards. That covers a solo recruiter or a small agency without a call. It does not cover a migration off an established system with ten years of attachment history and custom fields, and we do not pretend otherwise: Bullhorn migration assistance is in build for the Wave 1 release and is run as a scoped concierge project rather than a generic importer.
AI that is part of the product rather than a line on the order form
Twelve named agents ship in Surhires, from job intake through resume screening, match scoring, outreach personalisation, reply handling, interview scheduling and placement risk. The Match Scorer shows which requirement drove each point rather than returning a bare number, because a score a recruiter cannot interrogate is a score a recruiter will not trust.
Two of the twelve are not built yet. The AI Notetaker and the AI Sourcing Agent are planned, and they are described in the future tense everywhere on this site. If automatic call notes are a hard requirement this quarter, that is a real reason to look elsewhere, and you should hear it from us rather than discover it in week three.
Where Bullhorn's AI search and match is a paid add-on, Surhires's matching is inside the Professional plan with a credit allowance stated on the pricing page. Neither approach is wrong. The difference matters when you are modelling cost per seat across thirty recruiters.
Candidate communication is where a modern desk wins or loses
Candidates answer WhatsApp. In the UK, India, much of Europe, Latin America and the Gulf, a WhatsApp message gets a reply when an email does not, and recruiters have been running their desks from personal phones for years because the CRM never gave them anywhere else to do it. That is a compliance problem as much as a productivity one.
Surhires ships WhatsApp Business API messaging as a first-class channel: templates, opt-in capture, conversation history written to the candidate record, and message threads that survive a desk changing hands. Email cadences and general candidate communication are shipping and being extended. Nurture sequences are in build, and true multi-channel sequencing across email, WhatsApp and SMS in one flow is planned rather than live.
- WhatsApp Business API on Professional, WhatsApp basics on Starter
- Every message written to the candidate activity stream, not a recruiter's phone
- Opt-in, STOP handling and suppression lists supported in outreach
- 10DLC brand and campaign registration for US SMS remains your responsibility
Where Bullhorn is the better choice
If you are a large enterprise staffing group running pay and bill through your recruitment platform, Bullhorn is the right answer and switching would be a mistake. The back-office depth, the VMS integrations, the timesheet and invoicing chain and the marketplace of partner products around it are the product, and no newcomer replicates that estate by writing a comparison page.
The same holds if your clients submit requisitions through a VMS you already have wired in, if your finance team reconciles contractor pay against the same system, or if your compliance function has already accepted an established vendor through a security review that took months. The cost of leaving is not the licence fee; it is the year of process rebuilding on the other side.
Surhires is a better fit for an agency of three to fifty recruiters that wants the candidate relationship layer, AI matching and outbound in one product at a published price, and that does not need pay and bill inside the same system.
What Surhires does not do
Surhires is not an HRIS, a payroll system, a background-check provider or an assessment platform. It is recruitment software: candidate relationships, outbound sourcing, client submittals and the placement pipeline through to the first invoice. Background checks, assessments and e-signature run through integrations rather than being rebuilt inside the product.
There is no pay-and-bill module and none is planned for Wave 1. Timesheets, contractor payroll and margin reconciliation live in the systems you already use. Placement invoicing is shipping and being extended, and it produces the first invoice against a placement; it is not a billing engine for a thousand-contractor book.
SOC 2 is described as a readiness programme in progress, with a Type I report as the first deliverable. We do not claim a Type II report until one has been issued, and the trust page carries the current state rather than a badge.
What you get
CRM in every plan
Client records, activity history and submittal tracking from the $39 Starter plan upward.
Published price ladder
Three plans with figures on the page, marked provisional pending buyer validation.
Three-seat minimum
A three-person desk can buy, rather than paying for five seats it does not use.
AI matching from $49
Included in Professional with one hundred credits per user per month, not an add-on.
Explainable match scores
Every score shows which requirement drove each point, so a recruiter can argue with it.
Twelve named agents
Intake, screening, matching, outreach, replies, scheduling, risk and coaching, ten of them live.
WhatsApp as a channel
Business API messaging with templates, opt-in and history on the candidate record.
Vertical templates
Contingent, retained, contract, RPO, in-house and solo configurations applied at signup.
Placement pipeline dashboard
Submittals, interviews, offers, placements, revenue booked and guarantee-window risk.
Self-serve onboarding
CSV import and a configured workspace without an implementation call for small desks.
Scoped migration help
Bullhorn migration assistance is in build and runs as a concierge project, not an importer.
Honest status badges
Every feature page states live, being extended, in build or planned, and stays accurate.
Surhires and Bullhorn, on published packaging
| Capability | Surhires | Bullhorn |
|---|---|---|
| Published price per user per month | $39 Starter, $49 Professional, $99 Enterprise, provisional pending buyer validation | $99 entry and $165 Core; Pro tier is custom priced, reported at roughly $199 to $315 |
| What the entry package is | Candidate platform, pipeline, job posting and WhatsApp basics | Applicant tracking; the $99 and $165 packages are ATS-only |
| Where the CRM sits | In every plan, including Starter | In the Pro tier, at custom pricing |
| AI search and matching | Included from Professional with 100 credits per user per month | A paid add-on rather than part of the base package |
| Seat minimum | Three seats | Not stated in the pricing we compiled |
| Trial | 14 days, no credit card, no free-forever tier | Not stated in the pricing we compiled |
| Implementation | Self-serve for small desks; migration assistance is in build and scoped per agency | Quoted separately from licences, with a wide reported range |
| Back office and pay and bill | Not offered and not planned for Wave 1 | Long-established strength |
Competitor pricing and packaging compiled from published vendor pricing pages on 27 August 2026 and not re-verified since. Vendors change pricing and packaging without notice — check Bullhorn's own site before relying on any figure here. Where a row says pricing is not published, that is because the vendor does not publish it.
Questions recruiters ask
How current is this comparison?
Bullhorn pricing and packaging on this page was compiled from published vendor pricing pages on 27 August 2026 and has not been re-verified since. Vendors change pricing and packaging without notice. Check Bullhorn's own site before relying on any figure here, and treat the Pro tier range as reported rather than published.
Is Surhires cheaper than Bullhorn?
On published figures, yes, but the comparison is only fair on the CRM. Bullhorn publishes $99 and $165 applicant tracking tiers with the CRM in a custom-priced Pro tier; Surhires publishes $39, $49 and $99 with the CRM throughout. Bullhorn covers back office and pay and bill, which Surhires does not.
Can we migrate our Bullhorn database?
Migration assistance is in build for the Wave 1 release, not shipping today. When it lands it runs as a scoped project covering candidates, clients, jobs, activity history and attachments, with duplicate detection during the import. We would rather quote a migration honestly than sell a generic CSV importer as a migration path.
Does Surhires do pay and bill?
No, and it is not planned for Wave 1. Placement invoicing is shipping and being extended, which covers raising the first invoice against a placement. Timesheets, contractor payroll, margin reconciliation and a large contractor book belong in a back-office system, and Bullhorn is genuinely stronger there.
What happens to our VMS connections?
Surhires does not ship VMS integrations, and if your requisition flow arrives through a VMS today that is a strong reason to stay on Bullhorn. We would rather say that plainly than describe a roadmap item as if it were a connector you could switch on next month.
Is your AI matching genuinely included?
Yes, from the Professional plan at $49 per user per month, with one hundred matching credits per user per month stated on the pricing page. Enterprise adds AI interview calls and custom prompts. Two of the twelve agents, the notetaker and the sourcing agent, are planned rather than built, and we mark them that way.
How long does implementation take?
A small desk starting from a spreadsheet can be working the same day: sign up, import a CSV, and a vertical template configures stages and fields. A move off an established system with years of history is a project, and we scope it rather than quoting a number that fits every agency.
Keep reading
- Working out whether to leave Bullhorn, and what the alternatives really cost you
- Move off Bullhorn without losing the history that makes the database worth moving
- What Surhires costs per recruiter, per month
- Sourcing power against predictable cost per seat
- Compared on outreach and data quality, not on headline price
- Run a contract book on margin, not on fee
- Getting your data out of Bullhorn intact
See it against your own reqs
Bring one live role and three resumes. In twenty minutes you will see the match scores, the shortlist and the placement invoice that comes out the other end.